Key Concepts in Marketing

By Jim Blythe

Book Overview

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.

• Format: Hardcover
• Language: English
• ISBN: 1847874983
• ISBN13: 9781847874986
• Release Date: March 2009
• Publisher: Sage Publications Ltd
• Length: 232 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.1" x 8.4"