Key Concepts in Marketing and Advertising

By Jonah C. Pardillo

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

• Format: Hardcover
• Language: English
• ISBN: 177469154X
• ISBN13: 9781774691540
• Release Date: December 2021
• Publisher: Society Publishing
• Length: 282 Pages