Key Accounts Are Different: Sales Solutions for Key Account Managers

by Ken Langdon and Lorenz Books

This text is aimed at marketing managers and aims to provide a practical approach to profitable key account business. It offers skills such as how to understand the particular needs of key accounts,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027361780X
• ISBN13: 9780273617808
• Release Date: November 1995
• Publisher: FT Press
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"