Key Account Plans

by Lynette Ryals and Malcolm McDonald

Book Overview

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750683678
• ISBN13: 9780750683678
• Release Date: December 2007
• Publisher: Routledge
• Length: 404 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"