Key Account Management: A Definitive Guide

By Diana Woodburn and Malcolm McDonald

'Key Account Management' is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750662468
• ISBN13: 9780750662468
• Release Date: October 2005
• Publisher: Butterworth-Heinemann
• Length: 389 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.8" x 1.3" x 7.0"