Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By Malcolm McDonald and Beth Rogers

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075063278X
• ISBN13: 9780750632782
• Release Date: June 1998
• Publisher: Butterworth-Heinemann
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.5" x 0.5" x 6.3"