Kellogg on Branding in a Hyper-Connected World

by Tim Calkins

Book Overview

World-class branding for the interconnected modern marketplace

Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as...

• Format: Hardcover
• Language: English
• ISBN: 111953318X
• ISBN13: 9781119533184
• Release Date: March 2019
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.4" x 6.0" x 9.1"