Kellogg on Advertising and Media: The Kellogg School of Management

Book Overview

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470119861
• ISBN13: 9780470119860
• Release Date: April 2008
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 9.3" x 1.1" x 6.3"