Keeping Customers (Harvard Business Review Book)

By John J. Sviokla

This Harvard Business Review Paperback, and its companion volume "Seeking Customers", provides valuable advice on how to increase profitability through improved marketing and sales management.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0875843336
• ISBN13: 9780875843339
• Release Date: April 1993
• Publisher: Harvard Business Review Press
• Length: 416 Pages
• Weight: 1.73 lbs.
• Dimensions: 9.5" x 1.5" x 6.3"