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Hardcover Keeping Customers for Life Book

ISBN: 0814450083

ISBN13: 9780814450086

Keeping Customers for Life

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Format: Hardcover

Condition: Very Good

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Book Overview

With 80% of U.S. businesses now in the service industry, it is crucial that American companies begin facing up to the different demands of their customers. This innovative book spells out the new technology of customer-driven management and includes a 12-step strategy to insure that a company gets in tune with what its customers want. "A great blueprint for any business interested in customer value and loyalty".--J.W. Marriott, Jr., Chairman, Marriott...

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