Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis

By Judith C. Hoffman

Book Overview

EDITION PUBLISHED IN 2008 (later superceded by 2011 revision): This book has proven to be a useful resource for business executives, managers and owners; government officials; college/university... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0970901429
• ISBN13: 9780970901422
• Release Date: April 2008
• Publisher: Four C's Publishing Company
• Length: 244 Pages
• Weight: 0.84 lbs.
• Dimensions: 5.5" x 8.5"

Customer Reviews

Expert tips on how to handle a crisis

Judy Hoffman provides excellent, step by step tips on how to handle a crisis with the media. Managers of every stripe should read this book NOW, before the next disaster strikes.

Great advice for college administrators

Judy Hoffman's book is a great tool for PR Directors and Public Affairs Directors at colleges and universities to use to prepare or update their Crisis Communications Plans. Her book is easy to read with great tips, including her "10 C's of Good Crisis Communications." I can't imagine a better resource to utilize than this book. If I am ever faced with a tragedy on our campus, I would first turn to my Crisis Communications Plan and then re-read this book.

GREAT "How-To" Guide for Communications Professionals

This book is a clear, concise read on handling the media during a crisis - and how to come out a winner. At just under 200 pages, it's packed with more useful info than a book 3x its size.The one thing that really stands out is Hoffman's clear understanding in all communications - know who your audience is and speak directly to them - no matter what the medium. This is NOT a "How-To Spin" book - but a "'How-To' put the facts out there honestly and in the best possible light" book.I recommend it for ALL folks in the executive levels in corporate America as well as those in PR, communications, Marketing, or agency work.

Pleasant and very informative reading!

Ms. Hoffman's book, "Keeping Cool on the Hot Seat", gives a comprehensive perspective on turning a negative situation into something positive. As an educator, I found this book to have great application not only in the public relations world, but for anyone who needs to proactively communicate with other persons about delicate situations. As a small business owner, my husband was able to recall numerous situations with customers when he could have functioned more effectively had he been aware of the principles and approach to the management of crises. Ms. Hoffman writes with wit and a definite expertise on her subject. Colleges and universities should consider this text for training future business leaders, and it should be required reading for any persons who deal with the public on a regular basis.

For anyone who has to or may have to talk to the press

Keeping Cool On The Hot Seat: Dealing Effectively With The Media In Times Of Crisis by corporate public relations expert Judith C. Hoffman is a practical, straightforward, "user friendly", and highly recommended manual of insight and instruction on understanding and properly reacting to a crisis situation, working with the press, and presenting messages to the media in the most effective manner. From preparing oneself for the most likely media questions to the importance of body language to the options to pursue if one is misquoted or maligned, Keeping Cool On The Hot Seat is a truly excellent primer filled with tips, tricks, and techniques for anyone who has to or may have to talk to the press! If you are charged with the responsibility of public relations crisis management for a business, organization, or governmental department, you need to give a careful reading to Judith Hoffman's Keeping Cool On The Hot Seat.