Just Tell Me What to Do: Easy Marketing Tips for Small Business

by Eric Gilboord

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• Format: Paperback
• Language: English
• ISBN: 1551412462
• ISBN13: 9781551412467
• Release Date: January 2000
• Publisher: C C H Canada Ltd
• Length: 213 Pages
• Weight: 0.80 lbs.

Customer Reviews

It's a Nugget Because I Dug It!

There is a saying that the longest journey starts with a single step. Your first step towards becoming a successful marketer is to invest in a copy of Just Tell Me What To Do by Eric Gilboord. This obviously successful marketing guru has managed to put together one of the best books I have read on marketing for small to medium businesses. If you fall into this category, this book could help turn your organization into a success story. The book is divided into four parts. The first looks at Understanding and Managing Your Marketing with an excellent definition of what marketing is and it's purpose; the second part covers Strategies For Success with an overview of customer service; the third area examines Marketing Tools and gives endless tips, practices and advice on what good marketing materials consist of; and the fourth section details Marketing and Sales, A Killer Combination tying together the partnership of sales and marketing. Mr. Gilboord explains thoroughly in a clear, concise manner, how good marketing practice is the driving force behind the success of a business. His expertise is displayed throughout the book as he shares innovative techniques, the use of checklists and real life examples that you can relate to. The book remains consistently an easy read and covers every imaginable marketing concept. It's a fresh approach without all the hype. He discusses the root cause of why so many businesses fail due to the fact that they don't develop and follow a well constructed marketing strategy. Anyone involved in any aspect of marketing will benefit from reading this exciting and extremely informative book. It was quite evident to me that he has the winning solution and he shares it well. I found the main theme to be 'stay focused' as he conveys a proven strategy that works. I have already implemented some of these methods. I highly recommend this book.

An eye friendly read!

I must admit that I have a pile of half read self-help books for business in my office. Completing them, is unfortunately, low on my priority list right now. I flip through the chapters that I need and promise myself that I will get to the less relevant topics later on when I have more time. When I take that holiday... when I finish the paperwork I have been putting off.....Maybe one day. This is precisely what made Just Tell Me What To Do such an enjoyable read. The Author obviously recognizes that the average reader-especially if they own their own business- wants to read information that is presented as clearly and concisely as possible. Tell What to Do accomplishes this through its format. The words are laid out with plenty of white space between them. This makes the book nonintimidating and very eye friendly to read. The material itself was also very informative, with practical solutions to marketing dilemmas the everyday entrepeneur will likely identify with.