
This book teaches time-tested, research-proven practices that generate creativity and innovation, helping readers get a leg-up on the competition.

A successful marketing manager and product inventor challenges conventional ways of thinking and reveals how to successfully market new ideas.


Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition. Creativity is not random. There are reproducible tools and tactics that can help you think smarter and...
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