Judgment, Decision, and Choice: A Cognitive/Behavioral Synthesis

by Howard Rachlin

This book views both cognitive and behavioural theories and experiments in an historical and philosophical context. Current theory and practice are presented as part of an ongoing effort to understand voluntary human behaviour with roots as deep as those of western civilization. Cognitive and behavioural approaches are viewed as complementary (rather than competing) descriptions of judgement, decision and choice.

• Format: Hardcover
• Language: English
• ISBN: 0716719908
• ISBN13: 9780716719908
• Release Date: January 1989
• Publisher: W.H. Freeman & Company
• Length: 288 Pages
• Weight: 1.30 lbs.

Customer Reviews

On Rachlin`s view of choice and decisions

The book makes a good analysis of the choice behavior, with special emphasis to the methodological and theoretical treatments given by the Skinnerian perspective, which shows the role of the enviroment on human and animal choices, and the Cognitive Psychology, which attempt to the internal processes of the decisions. With this book, Rachlin shows how these two approach have working about the same phenomena.