Joyworks: The Story of Marquette Electronics and Two Lucky Entrepreneurs

By Mike Cudahy

Book Overview

The story of how Michael Cudahy and his friend and partner Warren Cozzens created Marquette Electronics, one of the miracles of modern business.

Distributed for the Milwaukee County Historical Society, Milwaukee, Wisconsin.

• Format: Paperback
• Language: English
• ISBN: 0938076175
• ISBN13: 9780938076179
• Release Date: June 2002
• Publisher: Milwaukee County Historical Society
• Length: 250 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.6" x 6.3" x 8.1"

Customer Reviews

Great example of a "Good to Great"

If you like Jim Collins "Good to Great: Why Some Companies Make the Leap... and Others Don't", "Joyworks" is a must read. While "Good to Great" is from an observer's angle, "Joyworks" is from the man who achieved it. This book was written in a witty and warm tone, which reminds me a lot about the good old days at Marquette. It's a remarkable culture that not only builds great products, but also builds great people with characters. Unleash the creativity of people is the key to the success of Marquette's innovative products.

One of America's great companies

A great book for a great look into one of America's great companies through the eyes of the man who founded it. Witty and funny. This book is an example of what is possible to achieve in this great Country with a little smarts and some courage.

Well written, informative AND funny . . .

This book is written with wisdom, warmth and humor. Both a memoir and a business how-to, it's a must read for young entrepreneurs. I thoroughly enjoyed it and highly recommend.

The MEI I used to know

In this book Michael Cudahy remembers the long path to success taken by Marquette Electronics. The early days are given a great deal of ink, demonstrating the determination Mr. Cudahy is known for, including his childhood and young adulthood. The story continues through the 1970's as MEI broke new ground in the medical electronics business. As the company develops into a major force with acquisitions on two continents, the issues and problems of growth are discussed in depth. Mike spends time discussing the various leaders in place prior to the GE buyout and his reasons for selling the company. As a prologue he brings the reader up to date on his activites since MEI.