Join Forces: Co-Creating Brand Value with Consumers

By Mads Ulrik Greenfort

The profound roles of consumers have changed, and so have the conditions under which companies can successfully build brands. Consumers have gone from being isolated to connected, from unaware to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844327282
• ISBN13: 9783844327281
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"