Jazz Sells: Music, Marketing, and Meaning

By Mark Laver

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning.

• Format: Hardcover
• Language: English
• ISBN: 1138018759
• ISBN13: 9781138018754
• Release Date: March 2015
• Publisher: Routledge
• Length: 262 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.8" x 9.1"