Javatrekker: Dispatches from the World of Fair Trade Coffee

by Dean Cycon

In each cup of coffee we drink the major issues of the twenty-first century-globalization, immigration, women's rights, pollution, indigenous rights, and self-determination-are played out in villages... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933392703
• ISBN13: 9781933392707
• Release Date: October 2007
• Publisher: Chelsea Green Publishing Company
• Length: 239 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"

Customer Reviews

Where do I sign up to be a Javatrekker?!

I started reading Javatrekker over a cup of anonymous black coffee. By the time I had finished, a steaming mug of Dean's Beans Sumatran roast hovered over my lips, and I took a sip: the coffee was delicious and, best of all, I knew where it came from and what my caffeine buzz was supporting. This is the great gift of Javatrekker. You close the cover with a profoundly deep understanding of the global dimensions of the coffee trade. But this is not all that Dean Cycon, the owner of Dean's Beans Organic Coffee, offers in his first book. Cycon recounts his travels and travails through Ethiopia and Kenya to the peaks of the Andes and the northern provinces of Sumatra (and beyond!) with humor, integrity and intelligence. His stories are engaging, and they offer an unprecedented glimpse into the history of your morning cup of coffee. Javatrekker is peppered with fascinating pieces of trivia and pricelessly humorous anecdotes. THE BOTTOM LINE: If you're a coffee drinker, you need to read this book. If you're not, you should read it anyway. Cycon is a true role model for corporate social responsibility, and even if we all can't lead a life of javatrekking, we can benefit from Cycon's knowledge of the global coffee market and his experience working with coffee farmers all over the world. As consumers, we should know where our money is going, but it's often hard to follow the money trail. With Cycon's help, we can all begin to piece together the truth about our morning jolt.

A real eye-opener...just like your 1st cup in the morning...

This book is amazing! Dean Cycon is amazing! I've seen "Fair Trade" coffee in stores but until I read "Javatrekker," I hadn't grasped the magnitude of the problems so many coffee farmers face. Dean Cycon is on a mission...his dedication to help poor coffee farmers improve their lives is remarkable. He deserves the Nobel Peace Prize! If you read this book and you possess an ounce of compassion for humanity, you will never buy non-Fair Trade coffee again. I highly recommend this book. It is entertaining, educational and inspirational.

Coffee is more than just another drink: it's about politics, survival, and indigenous people

Coffee is more than just another drink: it's about politics, survival, and indigenous people - and Javatrekker is the perfect guide to the politics, culture and meaning of coffee. From Fair Trade business issues to adventure travel, anthropology and politics, JAVATREKKER surveys the peoples, customs and trade of coffee around the world in an invigorating, moving account recommended for any general-interest collection and in particular for college-level libraries strong in world economics. Diane C. Donovan California Bookwatch

A new literary form is born! And it is funny too...

In remarkably few decades Fair Trade went, from a simple and hopeful idea, to a 2.3 billion dollar business! This unprecedented success owes much to the wit, the persistence and devotion of a handful of activists such as Dean Cycon. But unlike many of his fellow travelers who concentrate on improving the palate and the social conscience of western consumers, Dean sees Fair Trade as a vehicle for much more profound changes in the lives of the coffee producers. Accordingly, he concentrates his efforts in reaching out to the cooperatives from which he buys his organic beans and shares his profits directly with them in the form of infrastructure investments such as water wells and local schools and, far more than that, with his tireless concern and the effervescent warmth of his presence. In "Javatrekker" Dean collects some of the many charming memoirs of his incessant globetrotting through the coffee lands in a style which both emulates and evokes the very story telling traditions which inhabit these regions. He calls these accounts, quite accurately, "dispatches" since most of the local situations he describes are evolving from dire to hopeful and will obviously require updates beyond the ones he provides. Through Dean's recollections we are introduced to a number of colorful characters, literally sages and saints, idols and heroes, traders and tricksters from all corners of the world but, more than anything, these are people engaged in bettering their lives and those of their kin peacefully and joyfully. Their stories range from the humorous to the tragic, but Dean always manages to describe their struggles with the touching note that conveys to the alert reader that these are hardly any different in their dreams and aspiration from those one meets on our everyday. It is this recurring slice-of-humanity which makes Javatrekker a far better read than most travel or development literature. More than a hybrid of these two popular genres this book is really a "field manual" for a new, global campaign whose time is surely here: one that firmly rejects charity and "aid" as the currency of exploitation in favor of peaceful productive engagement and the local community empowerment which the example of fair trade has proven possible. What propels Dean's trekking is also, quite clearly, the quest for the next stage, beyond fair trade, in this long but ever more necessary bridge between worlds. Western fair trade supporters are found to point out that coffee, as a commodity, is second only to oil in total annual volume of trade. They stop short, however, from speculating on what the world would be like if coffee producers had a measure control over their global market even remotely comparable to that which the Oil Cartel exerts over the price of the barrel! Perhaps Fair Trade is still in its early stages and is likely to become the new platform for a globalizing economy concerned with product quality as well as sustainability and climate change. O

Fascinating and informative.

Javatrekker is not just another book about fair trade coffee. Dean, founder of 100% fair trade, organic coffee roaster Dean's Beans, does describe fair trade, but entirely through recounting stories from his years of "Javatrekking" or traveling to coffee origins to meet the producers. Javatrekker is a great introduction to fair trade and is also some of the best travel writing I have read. Javatrekker would be a great read for anyone interested in travel to LDCs or fair trade coffee.