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Japanese Consumer Dynamics
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market...
Japanese Consumer Dynamics
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market...
Japanese Consumer Dynamics
PART I: JAPANESE CONSUMERISM Japanese Consumerism - Introduction Historical Development of Japanese Consumerism Particularities of Japanese Consumer Behaviour Japanese Consumers Rights and Protection Ethnocentrism of the Japanese Consumer PART II: JAPAN'S NEW CONSUMER GROUPS...
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