Japanese Consumer Dynamics

Book Overview

PART I: JAPANESE CONSUMERISM Japanese Consumerism - Introduction Historical Development of Japanese Consumerism Particularities of Japanese Consumer Behaviour Japanese Consumers Rights and Protection Ethnocentrism of the Japanese Consumer PART II: JAPAN'S NEW CONSUMER GROUPS The New Rich The Silver Market Working Women Young Japanese Men The Single Market Foreigners in Japan, Kid's Marketing, Otaku PART III: JAPANESE CONSUMER TRENDS Beyond Sushi; The Japanese Food Market Are the Japanese Eco-Consumers? Mobile Consumption and Social Networks

• Format: Paperback
• Language: English
• ISBN: 1349318000
• ISBN13: 9781349318001
• Release Date: November 2010
• Publisher: Palgrave MacMillan
• Length: 244 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"