Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

By John McCreery and McCreery John

Book Overview

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

• Format: Paperback
• Language: English
• ISBN: 0700713581
• ISBN13: 9780700713585
• Release Date: April 2000
• Publisher: Routledge
• Length: 278 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"