It's in the Cards!: Getting the Biggest Impact from Your Smallest Ad

by Candace Bailly, Dan Georgevich, Ivan R. Misner

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards? To answer the question... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0974081906
• ISBN13: 9780974081908
• Release Date: May 2003
• Publisher: Paradigm Pub. International
• Length: 175 Pages
• Weight: 1.25 lbs.

Customer Reviews

Great visuals

This book is very comprehensive and has a lot of photos of different cards which makes it easy to choose a style. I will use this with my business clients as well.

It's in the cards!

Concise yet comprehensive guide to making effective business cards. Highly recommended for the amatuer and professional alike.

Business Cards as a Marketing Tool

At face value, this book is colorful and easy to flip through. The lessons should be taken seriously. They give excellent examples of how to improve the effectiveness of business cards.I also enjoyed the introduction - history of business cards.An easy read with lots of good information.

It's In the Cards was GREAT!

I really enjoyed this book. It is very easy reading, and I really enjoyed the actual cards being printed, IN COLOR. Although there were new ideas in the book, I felt it really re-enforced what I was already aware of. I find I am much more in tune with my own business card, but more importantly, what others' cards say about the person.Thanks for a fun, informative book!

The most important business tool comes too life, finally!

The number one problem for a small business owner is knowing how to effectively market themselves within a limited budget. For all professionals in business that are looking to grow their business, marketing and positioning yourself in your geographic area is of the utmost importance. This book addresses the most important and effective marketing tool available to every business person: the business card. Your business card is like a website, no matter what size your company you can make as strong a first impression and memorable impression as any competitor. This book not only talks about the importance of a business card and how to design it effectively but it contains full color business cards on page after page. I spent a lot of time on the design of my business card and I thought I covered all the bases. After reading this book and using it as a reference guide I see how I can make my business cared, the most important marketing tool I have, more effective. Anytime I can make any part of my marketing or sales process more effective I take advantage of that. There are not many business books that come out today that can really have a direct effect on your business, this one can. This is the best book I have ever seen on business cards because of its written content and beautiful visual examples of unique cards from around the world. If you want an effective way to increase the marketing and sales of your business pick up this book and get to work on making the marketing collateral you put in people's hands a business builder.