It's All About the Song

By Tuulikki Haaranen

This book examines how major record labels brand their artists for the purpose of selling popular music. The book uses earlier research in brand and image management and in culture studies to explain... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838312325
• ISBN13: 9783838312323
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 140 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"