Isotta Fraschini: Opera on Wheels

By Jack Mercer

Isotta Fraschini: Opera on Wheels brings to life the remarkable saga of Italy's most prestigious and elusive luxury automaker. From its roots in Milan's industrial dawn, Isotta Fraschini rose to international acclaim, dazzling royalty, film stars, and socialites with its blend of bold engineering and bespoke artistry. Through racing triumphs, technological firsts, and a golden era of coachbuilt masterpieces, the marque embodied the very soul of Italian grandeur.

Yet, in an age shifting toward mass production, Isotta Fraschini's uncompromising pursuit of excellence would become both its defining virtue and its greatest challenge. The company's decline and eventual transformation into an industrial powerhouse only deepened the mystique surrounding its surviving cars-now prized centerpieces of museum collections, concours lawns, and auction podiums.

Meticulously researched and rich in narrative detail, this book explores not just the machines themselves, but the visionaries, craftsmen, and cultural currents that shaped a legend. For all who cherish beauty, innovation, and the stories that animate great automobiles, Isotta Fraschini's tale is a lyrical reminder that true artistry never fades.

• Format: Paperback
• Language: English
• ISBN: 1923545752
• ISBN13: 9781923545755
• Release Date: July 2025
• Publisher: Independently Published
• Length: 216 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"