Iso Rivolta: Where Muscle Met Milan

By Jack Mercer

Iso Rivolta: Where Muscle Met Milan tells the remarkable story of a brand that defied convention and bridged continents. Born in postwar Milan, Iso began by building humble scooters and microcars, then reinvented itself with an audacious formula: Italian design fused with the heart of American V8 power. From the iconic Isetta to the luxurious IR 300, the breathtaking Grifo, and the rare Lele and Fidia, Iso's cars were never just machines-they were bold statements of ambition and artistry.

Through factory triumphs and motorsport forays, from Le Mans podiums to luxury showrooms in Europe and America, Iso made a lasting impact far beyond its modest production numbers. The book traces the personal journeys of Renzo and Piero Rivolta, the creative genius of Giotto Bizzarrini, and the design brilliance of Giorgetto Giugiaro, exploring Iso's role in shaping the grand tourer and inspiring generations of collectors and dreamers.

Though the company's run was short, its influence endures: Iso Rivolta remains a symbol of innovation, individuality, and the enduring allure of cars that dare to be different. This definitive history captures Iso's journey in rich detail, celebrating a unique fusion of Milanese elegance and muscle-car power that continues to captivate the automotive world.

• Format: Paperback
• Language: English
• ISBN: 1923545361
• ISBN13: 9781923545366
• Release Date: July 2025
• Publisher: Independently Published
• Length: 216 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"