Islamic Marketing: Theories, Practices, and Perspectives

By Djavlonbek Kadirov and Dr Djavlonbek Kadirov

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

• Format: Paperback
• Language: English
• ISBN: 0473506173
• ISBN13: 9780473506179
• Release Date: December 2019
• Publisher: Conscientia Capital Press
• Length: 194 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"