Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Book Overview

Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

• Format: Paperback
• Language: English
• ISBN: 0367279215
• ISBN13: 9780367279219
• Release Date: June 2019
• Publisher: Routledge
• Length: 204 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"