Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Book Overview

This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice.

This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

• Format: Hardcover
• Language: English
• ISBN: 0415746949
• ISBN13: 9780415746946
• Release Date: January 2016
• Publisher: Routledge
• Length: 204 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"