Is There More To Merchandise Than Making Money: A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

By Alexander Falck

Merchandise is one part of the product that a football club offers. Kapferer s (2008) Brand Identity Prism should be useful to map the relationship between product and Brand Equity. Merchandise... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838390083
• ISBN13: 9783838390086
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"