Is brand personality reflected via brand relationship?

By Gerlach Tabea and Tabea Gerlach

In a time where markets are marked by the exchangability of products, the question is how can marketers create powerful brands in establishing a long-term connection with the brand. The following... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639467531
• ISBN13: 9783639467536
• Release Date: May 2013
• Publisher: AV Akademikerverlag
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"