Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics

By Viswanathan Raghunathan

In recent times, behavioral economics has become a household term. Irrationally Rational, written by V. Raghunathan, explores and explains behavioral economics in an accessible manner to the general readership. It captures the key works of the Nobel prize-winners who have contributed significantly to the evolution of behavioral economics, and will bring readers up to speed on how behavioral economics has come to eclipse, if not supplant neoclassical economics over the decades. In telling the story of the evolution of 'human irrationality', the book will also help readers understand where human psychology stands on the rationality-irrationality continuum.

• Format: Hardcover
• Language: English
• ISBN: 0670095990
• ISBN13: 9780670095995
• Release Date: August 2022
• Publisher: India Viking
• Length: 328 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.3" x 5.4" x 8.6"