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Involving Customers in New Service Development
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Involving Customers in New Service Development 1911299719 Book Cover

Involving Customers in New Service Development

Edition Description

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted...

Edition Details
Format:Paperback
Language:English
ISBN:1911299719
Format: Paperback
Condition:
$
58.00
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