Investigating the effectiveness of Interactive Webpages based on ELM

By Polyxeni Palla

Previous studies regarding the effects of interactivity on the web advertising are mixed. Many authors have proposed the positive effects of the interactivity whereas others underline its negative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844320881
• ISBN13: 9783844320886
• Release Date: April 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 308 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"