Investigating Perceived Connectedness to Brand Users

by William Martin

This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639176200
• ISBN13: 9783639176209
• Release Date: July 2009
• Publisher: VDM Verlag
• Length: 204 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"