Investigating Consumer Behavior in an Online Grocery Context

By Els Breugelmans

The first objective of this book is to map the differences between an electronic and a traditional shopping environment and to indicate how these typical online environment characteristics affect... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639095049
• ISBN13: 9783639095043
• Release Date: October 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 240 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"