Invent Business Opportunities No One Else Can Imagine

By Art Turock

Designed for business strategists, top sales producers, small business entrepreneurs and dedicated professionals; here is a unique and practical book that brings together four key elements for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564145786
• ISBN13: 9781564145789
• Release Date: January 2001
• Publisher: Career Pr Inc
• Length: 219 Pages
• Weight: 0.88 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"

Customer Reviews

Art Turock's Invent Business Opportunities

This book by Art Turock is an excellent book about creating your niche in business. He makes excellent points about how to look at your current business with fresh eyes and identify areas to exploit and create your destiny. Art looks at business outside the normal parameters of thought to help the reader develop their own plan to find and create their own unique business opportunities. This is one of the best business books that I have read and it was done in a style that was interesting that kept me captivated.

Long checklist of questions and practical ideas you can use

The author provides a long list of thoughts, questions, recommendations and ideas that you can use to generate new products and services for your business.The book is easy to read and the recommendations are explained very well.One reviewer said this book didn't match up to Drucker's book on Innovation. And, most would certainly agree. But using that criteria perhaps only 0.1 % of the business books would be comparable to Drucker, the sage of business management. Drucker's book might be a 8 or 9 on a 5 point scale (i.e. home run out of the ball park), while this one is one of the top 20 business books for the year it was published - what I would call a solid 5 star ranking.Although he offers lots of great advice, I found his questions the most useful - particularly in the product innovation area. He covers many of the newer concepts on innovation by other authors, and integrates them into a nice package.John DunbarSugar Land, TX

If you want to be an active trendwatcher, this is the BOOK!

Over the years, I have come across only a handful of very good books touching on the subject of opportunity seeking and trend watching. I am very glad I found this one.Just as the inside cover says: "Art Turock writes from first-hand experience. An authority in the field of 'breakthrough performance'...", this book did not disappoint me at all.To me, looking from the angle of business development, there are four key exciting - and useful - ideas in the book, although the author has organised his book into nine chapters,:- Latent Customer Needs Analysis;- Fresh Eyes Perspectives;- Power of Questions;- Strategic Planning for Innovators;His "Fresh Eyes Perspectives" are the most insightful I have ever come across. He offers seven very fresh approaches. Wow! Once you really understand - and apply - these approaches, no trends - or changes in the marketplace - can escape from your environmental scanning.I also like his Turock 29: 29 questions to stir up your thinking cap. These are the field-tested questions that will help you to turn your observations into practical insights, from which you can then generate workable ideas, and eventually create your marketable opportunities. To paraphrase the author, questions are seeds for innovation.His Past-Present-Future Matrix on page 42 is a gem for planners.The Strategic Planning for Innovators is best summed up by what the author says : "Strategy is best seen as a 'work in progress'."My only "complaint" about the book is that the author did not provide any annotated bibliography at the end of the book. However, within the pages, he mentioned casually a handful of excellent books e.g. Art of the Long View, Visionary Handbook, All the Right Moves, which I would strongly recommend readers to pursue them, if you have not read them.If you have read - and have enjoyed - Edward de Bono's 'Opportunities', Peter Drucker's 'Innovation & Entrpreneurship' and Michel Robert's 'The Innovation Formula', you must read this book. This is also the most current. I can guarantee you will not be disappointed.

If you want to be an active trendwatcher, this is the BOOK!

Over the years, I have come across only a handful of very good books touching on the subject of opportunity seeking and trend watching. I am very glad I found this one.Just as the inside cover says: "Art Turock writes from first-hand experience. An authority in the field of 'breakthrough performance'...", this book did not disappoint me at all.To me, looking from the angle of business development, there are four key exciting - and useful - ideas in the book, although the author has organised his book into nine chapters,:- Latent Customer Needs Analysis;- Fresh Eyes Perspectives;- Power of Questions;- Strategic Planning for Innovators;His "Fresh Eyes Perspectives" are the most insightful I have ever come across. He offers seven very fresh approaches. Wow! Once you really understand - and apply - these approaches, no trends - or changes in the marketplace - can escape from your environmental scanning.I also like his Turock 29: 29 questions to stir up your thinking cap. These are the field-tested questions that will help you to turn your observations into practical insights, from which you can then generate workable ideas, and eventually create your marketable opportunities. To paraphrase the author, questions are seeds for innovation.His Past-Present-Future Matrix on page 42 is a gem for planners.The Strategic Planning for Innovators is best summed up by what the author says : "Strategy is best seen as a 'work in progress'."My only "complaint" about the book is that the author did not provide any annotated bibliography at the end of the book. However, within the pages, he mentioned casually a handful of excellent books e.g. Art of the Long View, Visionary Handbook, All the Right Moves, which I would strongly recommend readers to pursue them, if you have not read them.If you have read - and have enjoyed - Edward de Bono's 'Opportunities', Peter Drucker's 'Innovation & Entrepreneurship' and Michel Robert's 'The Innovation Formula', you must read this book. This is also the most current. I can guarantee you will not be disappointed.