Introduction to the Music Business: The Artist as CEO
Master Your Career: The Definitive Guide to the Modern Music Business
The old music industry is gone. The myth of being "discovered" is a relic. In today's dynamic, global, and tech-driven ecosystem, success is not a matter of luck-it's a matter of strategy. Introduction to the Music Business: The Artist as CEO provides the definitive strategic framework for the modern creator, reframing the artist not as a passive talent, but as the active chief executive officer of their own enterprise.
This is not just another overview of the industry. This is a sophisticated, data-driven guide to the business of music in 2025 and beyond, designed to equip you with the knowledge to build, lead, and grow a sustainable career.
Inside, you will learn to:
Adopt the "Artist as CEO" Mindset: Learn to build leverage, assemble your executive team, and take strategic control of your career trajectory with a powerful entrepreneurial framework that is applied to every sector of the business.
Navigate the Industry of Today and Tomorrow: Get an unparalleled, up-to-the-minute analysis of the forces shaping music, from the high-stakes 2024-2025 legal battles over generative AI to the practical applications of Web3 and the expansion of the creator economy.
Master Every Sector of the Business: Gain a deep, literate command of music publishing, the modern record label, and the complex realities of the live touring economy, with clear, detailed diagrams and explanations of how money flows and deals are structured.
Unlock an Unrivaled Professional Toolkit: Go beyond theory with an extensive 80-page appendix section that functions as a standalone professional resource. This includes 18 professional templates (from split sheets to tour settlement forms) and deep-dive guides on complex legal topics like the Termination Right, Fair Use, and Trademark Law.
Build a Sustainable and Ethical Enterprise: Learn to integrate crucial modern priorities like artist wellness and environmental sustainability into your business plan, turning them from afterthoughts into core strategic advantages for long-term success.
Think Globally, Act Strategically: Understand the data-driven shift toward emerging global markets in Latin America, MENA, and Sub-Saharan Africa, and learn how to develop a "glocal" strategy to compete on a worldwide stage.
Whether you are an upper-level music business student, an independent artist building from the ground up, an artist manager, or a working professional looking to master the new rules of the industry, this book is your essential, comprehensive guide.
Stop waiting for a gatekeeper. Start building your enterprise. The Artist as CEO is the map and toolkit for building a durable, profitable, and successful career in the modern music business.
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