An Introduction to Public Relations: From Theory to Practice

By Joy Chia and Gae Synnott

Book Overview

An Introduction to Public Relations: From Theory to Practice provides students with a thorough--yet accessible--introduction to public relations.

Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including:

BL How to work with and handle clients--particularly key public figures
BL Various ways in which to manage budgets
BL Dealing with the challenges, realities, and risks of the profession
BL Recent developments and trends in the field

An engaging, comprehensive text, An Introduction to Public Relations provides students with the knowledge and skills necessary to pursue a sucessful career in public relations.

• Format: Paperback
• Language: English
• ISBN: 0195564650
• ISBN13: 9780195564655
• Release Date: November 2009
• Publisher: Oxford University Press, USA
• Length: 448 Pages