Introduction to Psychology: Psychology of Behavioral Economics

By: McLean, Elizabeth

Blend psychology and economics to understand why people make "irrational" decisions in Introduction to Behavioral Economics. From Kahneman and Tversky's foundational prospect theory to nudge theory and modern neuroeconomic studies, explore biases, heuristics, framing effects, and their applications in policy, finance, marketing, and health. The book covers historical shifts from classical economics, current empirical findings, and future directions in algorithmic and sustainable decision-making-making complex ideas accessible for psychology, business, and economics students as well as general readers.

• Format: Paperback
• Language: English
• ISBN: B0GYJ6XKKS
• ISBN13: 9798258596314
• Release Date: April 2026
• Publisher: Independently Published
• Length: 390 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"