Introduction to Marketing

By Johan Botha, Cornelius Bothma, Annekie Brink

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0702165115
• ISBN13: 9780702165115
• Release Date: September 2005
• Publisher: Juta & Company
• Length: 330 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 6.6" x 9.7"