Introduction to Marketing

By J.W. Strydom, J.A.R. Botha, Michael Colin Cant

South African marketers need to sell themselves to each other and the world. "Introduction to Marketing" aims to show them how to do so by mixing easy reading with theoretical and practical examples.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0702151602
• ISBN13: 9780702151606
• Release Date: January 2000
• Publisher: Juta Academic
• Length: 216 Pages
• Weight: 0.50 lbs.