Introduction to Marketing: Theory and Practice

By Adrian Palmer

Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199602131
• ISBN13: 9780199602131
• Release Date: May 2012
• Publisher: Oxford University Press
• Length: 576 Pages
• Weight: 2.70 lbs.
• Dimensions: 7.4" x 1.2" x 9.6"