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Introduction to Marketing: Concepts and Contexts
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Introduction to Marketing: Concepts and Contexts 1350361461 Book Cover

Introduction to Marketing: Concepts and Contexts

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Edition Description

This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs of both consumer and customer, the text views...

Edition Details
Format:Paperback
Language:English
ISBN:1350361461
Format: Paperback
Condition:
$
70.07
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