Introduction To Marketing Communication Strategy

By Johnny C.H. Lok

Some marketing professional researches recommend marketing communication strategy ought have these several stages, they include as below: Stage one is tactical coordination of marketing communication. It means to find what are the fails on function areas including advertising, promotion, direct response, public relation and special events. The tactical coordination of marketing communication strategy aims to find why a high degree of interpersonnal and cross-functional communications needed as formal policies and procedures are insufficient to achieve the organization marketing communication operation. It aims to find what the weaknesses are to cause the organization's internal communication between different departments and external communiation to its clients inefficience and ineffectiveness.Stage two is refining the scope of marketing communication. The organization begins to examine communication from the consumer's viewpoint, include all contact and entry points between the organization and clients. The scope of communication activities also include internal marketing to employees, suppliers and other business partners.The entensive information on consumers is gathered through primary and secondary market research as well as actual consumer behavior data and feedback channels are created to gather information about consumers. So, it aims to find what marketing communication challenges influence the organizations' internal and external communication difficulties to influence poor unsatisfactory customer behavior peformance to seek valuable solution to raise the organization's internal and external marketing communication more efficient and effective to raise customer communication success.

• Format: Paperback
• Language: English
• ISBN: B088B833XX
• ISBN13: 9798644287468
• Release Date: January 1
• Publisher: Independently Published
• Length: 90 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.2" x 8.0" x 10.0"