Introduction to market research

By Olivier Kiniali

The book covers all types of market research: documentary, qualitative and quantitative. It calls you the different marketing theories essential for the realization of these studies but also answers the different questions that the different practitioners and users of market research ask themselves. It also discusses the different statistical tests that are important when conducting market research.

• Format: Paperback
• Language: English
• ISBN: 6205727382
• ISBN13: 9786205727386
• Release Date: February 2023
• Publisher: Our Knowledge Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"