Introduction to International Business

By Sonia El Kahal

A study of international business within the world's socio-political and multicultural context. It attempts to move beyond a techniques-oriented approach to analyze instead the underlying factors which have produced a global environment.

• Format: Paperback
• Language: English
• ISBN: 0077078713
• ISBN13: 9780077078713
• Release Date: March 1994
• Publisher: MCGRAW-HILL PUBLISHING CO.
• Length: 248 Pages
• Weight: 1.06 lbs.