Introduction to Hotel Organizational Science

By Johnny Ch Lok

⦁Hotel property facility management strategyThe first aspect, is your hotel safe facility system. Managing a hotel isn't all about managing the physical property, it's also about managing intangible things like reputation. Any hotel facility issues may influence hotel customers how feel your hotel service performance, for example, when your hotel customers are living in your hotel rooms, during this living period, they feel your hotel fire system is not safe, it will influnece that they choose to reduce room booking living days because they are afraid fire occurs can cause their death. So, any hotel floor fire safe property management facilities will influence any one customer makes booking room days decision whether they can extend days or shorten days to live in your hotel.Another aspect, is your hotel online booking facility system. It's very simple. Hospitality businesses such as hotels are at risk if they don't focus attention on their online reviews and take control of their reputation management. As more and more guests turn to one another for advice on where to stay in cities around the world, the effectiveness of traditional hotel advertising is declining - while the impact of online hotel reviews is on the rise.Failure to monitor, manage and respond to feedback will skew your hotel management strategy to issues that are unimportant to customers, as well as provide unhappy customers with ammunition for negative feedback on travel and social media sites. It can be difficult for an individual to get through their lives without significant episodes being recorded on social media channels, let alone a hotel to exist without the blemish of social media complaints.As the impact of online bookings and digital feedback continues to rise, the importance of reputation management rises with it. Yet while online reputation management is a trend across the hospitality sector, it is still considered an indulgence by some independent hoteliers. Part of this rationale is driven by the confusion around how to deal with both positive and negative feedback online. So here are some standard ways hoteliers can deal with online reviews - regardless of sentiment:

• Format: Paperback
• Language: English
• ISBN: B08NYMS9NP
• ISBN13: 9798570930773
• Release Date: January 1
• Publisher: Independently Published
• Length: 110 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.2" x 8.0" x 10.0"