Introduction to Google Analytics: A Guide for Absolute Beginners

by Todd Kelsey

Book Overview

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize...

• Format: Paperback
• Language: English
• ISBN: 1484228286
• ISBN13: 9781484228289
• Release Date: June 2017
• Publisher: Apress
• Length: 141 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"