Introduction to Electronic Commerce and Social Commerce

by Judy Whiteside, Efraim Turban, Jon Outland, et al.

Book Overview

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary...

• Format: Paperback
• Language: English
• ISBN: 331984315X
• ISBN13: 9783319843155
• Release Date: August 2018
• Publisher: Springer
• Length: 435 Pages
• Weight: 2.28 lbs.
• Dimensions: 0.9" x 8.3" x 11.0"