Introduction to E-Commerce

By Zheng Qin, Guolong Wang, Wanqiu Deng

Book Overview

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global, and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment and security are introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities, and expounds the system structure, transaction mode and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods and practical experience, which can be used as a textbook or professional book for e-commerce courses, and also a reference book for interested readers.

• Format: Hardcover
• Language: English
• ISBN: 9819777895
• ISBN13: 9789819777891
• Release Date: January 2025
• Publisher: Springer
• Length: 714 Pages
• Weight: 2.64 lbs.
• Dimensions: 1.6" x 6.1" x 9.2"